![]() ![]() Garvey’s cluelessness, we might also ask ourselves: why should a style of “classroom management” in one high school be so ludicrously inappropriate in another? “Finally, someone makes sense!” While we laugh at Mr. Garvey expels “A-A-Ron” from the classroom and then goes on to call for “Tym-oh-thee.” To everyone’s surprise, the class’s only black student, played by Jordan Peele, emerges suddenly from behind a white student and calmly responds, “Present.” “Thank you!” Mr. Garvey, played by Keegan-Michael Key, is convinced that students are intentionally mispronouncing their names to disrupt the class and undermine his authority, and becomes increasingly exasperated. Garvey’s pronunciations and offer the common pronunciations of their names, Mr. Garvey during roll call, Jacqueline becomes “Jay-Quellin,” Blake becomes “Bala-Kay,” and Denice becomes “Dee-Nice.” And of course, Aaron becomes A-A-Ron. “Substitute Teacher” plays with our cultural conceptions of stereotypically black and white names. Like other Key & Peele sketches that elicit laughter while delivering social commentary, the “Substitute Teacher” series brilliantly explores cultural relativism and educational inequality. Garvey does not follow that well-worn path: he is paranoid that his well-behaved students are “messing” with him and, in response, takes an excessively aggressive and authoritarian tack, creating hilarious classroom interactions. The sketch offers a parody of the familiar film convention of white teachers as inner-city savior figures, in which they overcome resistance from unmotivated students of color to eventually lead them, through tough love, to a bright future. Garvey, a black substitute teacher from an inner-city school, is maladapted to a classroom full of white middle-class students. The success of the sketch is, in part, attributed to its simple premise: Mr. This is a now iconic line from “Substitute Teacher,” Key & Peele’s most viewed comedy sketch on YouTube, with 188 million views and counting. Garvey, a substitute teacher, at Aaron, an innocent-looking student, pointing at him with both an index finger and a pinky. You can find her own blog at done messed up, A-A-Ron!” yells Mr. Follow her on Twitter, Facebook or connect with her here on LinkedIn. She specialises in helping small businesses make the best of their size and their marketing. Want to Stand Out with Your Small Business? Be Yourself!īe A Stranger – Branding for Small Businessesĭenise Strohsahl is the owner and founder of Edinburgh-based marketing consultancy sandstonecastles. If you are interested in reading more about this topic, have a look at these:ġ0 Basic Mistakes that can Sabotage Your Marketing Your target audience will thank you for this. It all comes down to this: In marketing (as well as in life) do as you would be done by. Your own behaviour as a potential customer or client so someone is a great source of information for your own marketing. Don’t dismiss SEO (search engine optimisation) as a means to grow your business right away when you yourself keep looking for ideas, suppliers and help through Google and other search engines. So in future, try to avoid thinking just as a consumer or small business owner. ![]() This is the perfect inspiration when brainstorming your next marketing campaign. It also works the other way around: If you see something that catches your eye, a campaign that surprises you and gets your attention, make sure to keep it or take a photo of it. The same goes for offers, wording, design and placement: When being annoyed by marketing either in your free time or as a business owner, take a minute to have a closer look and learn from other people’s mistakes. Why do you think it’s not worth your time to open and read it? And how you can do it better when promoting your own company? So next time you are about to throw away a leaflet or direct mail, check it out and see what you don’t like about it. The good thing about being both a consumer and a marketer is that we can turn this sometimes tricky situation into our advantage: We have enough experience in B2B (business to business) as well as B2C (business to consumer) marketing to find our way out of this conundrum! ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |